Seto Kaiba, or just commonly referred to as Kaiba, is one of the main characters of the series. He is the older brother of Mokuba. Priest Seto is his Egyptian incarnate. He is the majority shareholder and CEO of his own multi-national gaming company, KaibaCorp, and aims to become the world's greatest player of Duel Monsters. To accomplish this goal, he must defeat his arch-rival, Yugi Muto. He is the modern-day lookalike reincarnation of Priest Seto himself, the original keeper of the mighty Blue-Eyes White Dragon.